The Domain Name is a key factor in SEO

Seth Godin had two interesting posts about domain names.  As usual, he gave us an insightful look on the customer and marketing take, stating, "The internet has taught people what to do when they see a domain" and "It's not just an address, it's the first bit of marketing."  Two right on thoughts in consecutive sentences.

My latest site has the domain: allmyaffairs.com.  Is it great, no.  Will it help with my seo?  I actually hope not.  But it is unique because anyone who has worked a twelfth step knows what it is.  I appeal to my niche.

But I did want to bring up the point that Seth missed.  Domain names are incredibly important for search engine optimization or organic traffic.  Not type-in traffic, which, as Seth says, is on the decline - but the main results box in Google (or those other ones).  I have learned from my inadvertent career in SEO that optimization is the magic, and that the domain name is a huge factor in rankings.  So gloves.com may miss the Safari appeal, but you couldn't have a better tool for exposure to someone on google who searches for gloves.

And (assuming you know how to use it) the SEO value of that name is worth millions over the long-term.  I, like Seth, wish I would have understood that 13 years ago.