Infinite Choice
We have often heard the phrase, and I don't know who originated it, "Content is king." I have often thought that was not true. Content is crucial, obviously. But I have found a quote from Rob Reid of Listen.com that is not only more ture, but puts the still important original quote in perfect context.
"In a world of infinite choice, context--not content--is king."
There is so much content - much irrelevant, some good, some great, a few true diamonds in the rough - the rub is finding it. This is, of course, why Amazon and Google are such powerhouses.
From the financial and business perspective, it is nothing more than an updated, sell the picks, shovels, and maps.